Websites for new Businesses

With the numbers of self employment at an all time high in the UK due to Covid-19, a lot of these people are asking the question of where and how to start advertising and marketing their new found business. The majority of these new businesses find that a great starting point along with the initial branding is online presence.

For most businesses your website and online presence is your most vital marketing tool. A well built and maintained website allows you to have the competitive advantage within your sector along with keeping a professional business image. Most industries in todays world can benefit from having a continuously well developed web site, helping you improve your professional image, increase sales or services provided and also keep a regular check on leads and future prospects for your business. Before the unforeseen pandemic studies show that only 60%-65% of small businesses have a website. These numbers have widely increased since Covid-19 and the unpredicted jobs loses leading to people starting their own business ventures.

Here are Faber Web Designs 10 Benefits for newly formed businesses considering a website for their new venture:

1. All Round marketing Effectiveness

With having a website you are able to place your web address on all your promotional and marketing material whether it be printed or virtual, this encourages potential clients to visit your website and look further in to your services you are providing. It also helps to maintain a professional look which in turn give you a better chance of conversion rate of sales.

2. Printing Cost

Have an online gallery, brochure or catalog within your websites hold many benefits, eliminating any need for printing advertisements, keeping marketing costs down. And unlike print, you can freely edit and update you online gallery and very low costs with a provided content management system.

3. Engaging New Customers

Having a good online presence and website allows your old or regular customers to refer you with ease to new customers simply by providing your URL. Also a well maintained, professional looking webpage encourages new potential customer to choose your services over the competition with in your industry.

4. Easy Maintenance

When maintained at a high standard your businesses website will always remain up to date with your your current offers, prises and services. Again unlike many older forms of advertising, updates and edits can be made to your website with access from any online device.

5. Save time Explaining

The information within your businesses website and content if throw can easily explain your products and services to your clients and customers with out you having to make any interactions. Your online presence is a 24 hour information hub of your businesses services accessibly to anyone world-wide.

6. Helping Customers

Very much like the above point, your website can offer help and advice to your customers with helpful information or even a FAQ page, so can deliver well thought out and consistent advice to your visitors 24 hours a day.

7. Expanding your market

Having a website allows you to break geological boundaries, giving you the opportunity to reach out to wider range of customers nationwide or even globally, allowing customers to find your services or products easily.

8. Business Emails

Once you’ve purchased your domain for your website, most hosting companies offer a personalised email for your business. If you set-up a system to accept emails on your site you can then email updates, notifications and changes to your customers.

9. Customer Communication

Again, with a well maintained website that is kept current, up to date and regularly checked, customers can contact you with ease for enquiries or questions about your services. They can also leave feedback on your products or services.

10. Business Reputation

Become the expert in knowledge and expertise within your work sector. Write blog and social media posts on your site that help and advise clients and customers to help them understand your business and services. This also helps your SEO (search engine optimisation) allowing google to see your website active and work in your favour when ranking on google.

If these points have helped in considering a new website for your new business, please contact Faber Web Design for any enquires.