Top Ten Online Marketing Tools
With thousands of small businesses all over the United Kingdom, business owners are always looking for the competitive edge when it comes to online marketing, here are Faber Web Designs top ten online marketing tools to get you started.
1. Mail Chimp
Email marketing is one of the first online marketing methods you should start with, as this technology is used by 85% of B2B and B2C companies all over the uk, it proves to most effective so implementing this marketing stately on day one is essential. There are a wide range of email marketing tools, we recommend Mail Chimp, as it has over 10 million users and can provide support if required. Mail Chimp offers a free plan for businesses with less than 2000 subscribers which makes it ideal for small businesses starting out.
HubSpot has proving popular with business owners as it is believed to make the whole online marketing process a lot easier for its users, providing access to tools that help with a wide range of online marketing platforms such as blogging, SEO, the essential social media platforms, email etc. They pride themselves on having no stone left unturned, covering all the online marketing you need, all in one place. When it comes to online marketing and sale advertising and generally get your name across, HubSpot is top choice for businesses just starting out.
Trello is a content based marketing tool that can help you and your businesses team considerably, it helps save time and frustration by keeping you and your team on the same page when it comes to managing projects. Trello allows you to share blogs with your team before making the public, giving your team the option to review and or change the content accordingly. Trello is basically a helpful and more convent way of collaborating with your team without the waiting for replies or missed calls, almost everything online marketing related can be shared on trello.
HootSuite is a social media based online marketing tool, and social media is a must nowadays for any small business. HootSuite provides a service that can schedule social media posts in advance, saving you the hassle of having to post them manually, it can also reply to comments left on your social media pages so you don’t have to check each one individually. HootSuite allows you to manage up to 30 social media accounts, which you were managing each manually would be very time consuming.
5. Google Analytics
Google analytics is one of if not the top free online marketing tools, as its free it should be put in place as part of your businesses online marketing strategy from the get go. Its easy to use and set up and can allow the ability to track every action from every visitor to your website. It is more of a tracking tool to help with generally marketing and seeing what needs to be changed yet it can have a big impact on your business enquires if used in the right way. For example, if you realise from the tracking that one of your businesses social media accounts is driving a lot of traffic to your website, you can adjust your future strategy accordingly in different areas with a view to get the same results.
It is always a good ideal to spend a considerably amount of time on your online marketing in the early days of your business, yet you can’t always see what’s working straight away leaving you with the questions of what to do next. For these reasons you need to analyse all the moves you are making, as this is the only way to put together information for a future strategy. Kissmetric allows you to see what’s working and what’s not working so well across all of your online marketing campaigns with a simple report. With a charge of £120 a month, Kissmetric isn’t the cheapest, yet it is one to consider as it is a handy tool to have and iff used in the right way proves very effective.
7. Follower Wonk
If you find your main source of traffic is coming from your businesses social media platforms, the Follower Wonk and help you as it is designed to improve and increase traffic to your social media therefore to your businesses website, they do this by digging in to Twitter analytics to improve upon your social media marketing strategy. Although this has proved to be a very effective online marketing tool, the downside is that is only Twitter it can analyse so if you look to send more traffic from your businesses twitter account to you website the Follower Wonk is the marketing tool for you.
8. All in One SEO
If your businesses website is built in WordPress, you should definitely install the All in One SEO plugin. Above all of your online marketing tools, your main strategy should be based around your search engine optimisation and this tool helps you with exactly that, providing you view the information to make the right decisions when it comes to content. This plugin has proven popular amongst users as it is so easy to use, as you don’t have to know what you’re doing from the get go and you don’t to make any big decisions straight away that could effect your SEO, there is also a very helpful service that provides advice and information if you get stuck or confused.
You may know all the ins and outs of your business and its industry, competitors etc, but once you’ve dug around online there is no doubt you will find more data that you can put to good use when managing your online marketing. With this research you can better understand what works and what doesn’t when developing content for your marketing strategy. BuzzSumo helps gather information that can come in handy when creating content for your online blogs, without having to guess what is effective, BuzzSumo answers these questions with 100% accuracy.
10. Crazy Egg
Its hard when deciding what works and what doesn’t work within your website to help with your online marketing, Crazy Egg gives assistance when making these decisions using its many features such as, analysing and reporting, platform and integration software and targeting and personalising content and most importantly research and feedback, saving you countless hours. Its essentially helps you get to grips with what you visitors to your website like and dislike so you can act accordingly when creating content.